I stood up and walked to the window and pushing the curtain aside I saw in the earliest gray light of the morning how the naked arms of the trees were lifted imploringly towards heaven…A shrill, merciless telephone woke me during the night which bridges Christmas Eve and Christmas Day. Drunk with sleep I staggered […]
In 1990 General Motors purchased rights to a song performed by Bob Seger to use as a product theme.1 Seger’s song, “Like a Rock,” become the motto for Chevy trucks for the next decade. The theme made a powerful impression in the minds of consumers. For right or wrong, people began to associate Chevy trucks […]