As I write these words, I am sitting at the computer of a friend in a seminary office where I have been teaching a course in Church Education and Catechetics for the last two weeks. The experience has been most instructive for me as it has, I trust, for the students. It also steeled my […]
In 1990 General Motors purchased rights to a song performed by Bob Seger to use as a product theme.1 Seger’s song, “Like a Rock,” become the motto for Chevy trucks for the next decade. The theme made a powerful impression in the minds of consumers. For right or wrong, people began to associate Chevy trucks […]